Director of Sales and Marketing Sacramento

Director of Sales and Marketing

Full Time • Sacramento
 Director of Sales Marketing

  •      Oversee, hire, train, manage and lead the sales and marketing team including on site team members.
  •      Create and execute the brands vision
  •      Create and execute on unit event & Catering sales goals

  • Assistance in the creation of a marketing budget and execution
  • Creation and distribution of digital and physical marketing assets
  • Communicate company ideals and branding internally and externally
  • Execute new marketing channels and techniques
  • Oversight and assistance of website updates including creating new pages, updating content, facilitating internal review processes and improving upon site.
  • Coordinate and manage all digital assets:  Yelp, Google and all other 3rd party assets 
  • Analyzing google analytics, presenting performance metrics and making suggestions for improvement
  • New Restaurant Launches.  Coordination of new location openings with marketing and team members.
  • Oversight, Setup and Assistance with GM's for all weekly / quarterly Pub Activations:  Monday Night Putters, Clubbers, Sunday FundDays, Trivia & Drag Bingo.

  • Create and distribute digital assets:  Graphics, Photography, Videography and other assets needed in and around our pubs.
  • Oversight or Design creation of menus, digital and physical
  • Oversight or Design creation of all physical print media, digital media at pubs
  • Oversight or creation of merchandise, glassware graphics, promotional materials, paper assets such as business cards, gift cards, etc.

Additional Tasks:

  • Assistance with Social Media Manager(s) & Public Relations Teams
    • Coordinate, communicate and execute social media goals
    • Social Media calendar approval
    • Auditing timely correspondences (comments, messages, reshares, location mentions) via multiple social media platforms 
    • Analyze social media metrics and implement improvement ideas
    • Suggest & ensure proper tagging and community engagement / user recognition 

Coordinating with GMs/ AGMs
  • Distribute digital marketing materials to all locations and effectively train GMs / AGMs on marketing goals for the following events
    • Sunday FundRaise monthly charitable event 
    • Members Only Events for Tipsy Putt and Trophy Club members
    • Monday Night Putters
    • Duffers
    • Trivia and Bingo
    • All other in-pub promotions and Brand Management
    • In person, once monthly meeting with the GM in each pub location. Reassessment of this item at 5 pub locations
Compensation: $75,000.00 - $100,000.00 per year

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Competitive Pay & Tips
Health Insurance
Medical, Dental, and Vision for Full-Time and Part-Time Employees
A fun, positive & LGBTQ+ affirming workplace
50% off food on shift and 25% off food and 50% off drinks as a guest
Enjoy a cold one at the end of every shift.
Team Building
Quarterly team outings & field trips